Run4more is a mobile application, in which users can track and record their physical activity and be rewarded with points for it. These points can be redeemed in partner companies by winning gift cards, discounts and special offers.Run4more, rewards activity such as walking, cycling, running, not only as an exercise, but as means of mobility in general, such as going to work, the supermarket or just any destination.We give our users proper effective incentives, in order to take the first step towards a shift in their everyday routine that could significantly improve their health and living conditions. More importantly, R4M is not another fitness, or running App. It is an incentives’ mechanism that aims to impact the majority of the population. Our goal is to create, a playful and engaging app to manage and maintain effective internal and external, financial, and non-financial incentives towards a physically active way of life, on a daily basis, for everyone.